Link Each Google Business Profile Product to Its Own Service Page
By Clay Lawrence, Review Harvest · · 5 min video
The short version
Build a page on your website for each service you offer, then add each service as a product on your Google Business Profile with a link to that exact page. The product name, the page's URL and the page's main heading should all name the same service, because Google looks for that consistency. A dedicated page for each service was the 14th ranking factor in Whitespark's 2023 local SEO study.
Do this, in order
- 1
Make a page on your website for each service you provide
If you do not have service pages yet, take an afternoon or ask your web designer to build one per service. Google uses the content on your site to work out what you do and where.
- 2
Name the service in the page's H1 and URL
A window cleaning page should have a heading like window cleaning in Newport Beach and a URL slug that says window cleaning.
- 3
Open the products section of your Google Business Profile
Google calls them products even for a service business. Click Edit products to see the ones you already have.
- 4
Add a product named after the service
Use the same words as the page, such as Window cleaning.
- 5
Leave the price off
A price boxes you in and people make assumptions from it right away. Add one only if you prefer to show it.
- 6
Choose or create a category
If no category comes up, click Create new category and name it. You can also nest services, such as an exterior cleaning category that holds window cleaning and pressure washing.
- 7
Write a description of the service
Say what the service is, why it matters and why to choose you. This is what a customer reads when they click the product.
- 8
Link the product to that service's page
Add the landing page for that specific service, not your homepage, so a customer who wants more does not have to navigate the rest of your site.
- 9
Repeat for every service page
Each service on your website should have a matching product on your profile, linked directly to its page.
Why give each service its own page?
A dedicated page for each service is a ranking factor: number 14 in Whitespark’s 2023 local SEO study. Google uses the content on your site to work out what you do and where you do it. The more of that you give it, the more likely it is to rank you for the searches you want.
There is a second reason. Google is competing with AI tools that answer a question instantly, with no click. Its response is to put more emphasis on the Google Business Profile, so a customer can get everything they need about your business right there. The products section is one of the places that information lives.
What is a product on a service business’s profile?
It is one of your services. Google calls the section products even when it knows you are a service business, which is confusing because the profile also has a separate services list. Treat each product as a card for one service, with a description and a link.
How do you set up a product so Google sees a match?
Use the same service name in three places: the product, the URL of the page it links to, and the H1 heading on that page.
Take window cleaning. The page on the website has the heading “Window cleaning in Newport Beach”. Its URL slug says window cleaning. The product on the profile is named Window cleaning and links to that page. Google sees window cleaning, window cleaning, window cleaning. Roof washing works the same way: a product with a short description of roof washing, why it matters and why to choose you, linked to the roof washing page.
To add one:
- Click Edit products on your Google Business Profile.
- Add a product and name it after the service.
- Skip the price, unless you want to show it.
- Pick a category. If none appears, click Create new category.
- Write the description.
- Add the link to that service’s page on your website.
What does the customer see?
When someone clicks the product, they get the service name and your description without visiting your site. If they are ready, they can call from there. If they want more, the link takes them directly to that service’s page, so they do not have to find their way through the rest of your website.
What if you have no service pages yet?
Build them first. Set aside an afternoon, or talk to your web designer, and make a page for each service you provide. It is worth doing on its own. Once the pages exist, add each one to your profile as a product and link it directly.
How To Rank #1 On Google Overnight: the full series
- 1What the Google Map Pack Is and How to Track Your Ranking in It
- 3How to Change Your Google Business Profile Name and Appeal If Google Reverts It
- 4How to Ask Customers for Google Reviews: Ask, Make It Easy, Remind, Automate
- 5How to Fill Out Every Section of Your Google Business Profile
- 6How to Check and Fix the H1 and Heading Tags on Your Website
- 7Link Each Google Business Profile Product to Its Own Service Page
- 8Internal Linking for Local SEO: Link Back to Your GBP Landing Page
- 9Which Citations and Backlinks Help Your Google Business Profile Rank
Common questions
Should a service business use the products section on Google Business Profile?
Yes. Google labels the section products, but for a service company each product is one of your services. Add one for every service you have a page for on your website and link it to that page.
What should a Google Business Profile product link to?
The page on your website for that specific service. A window cleaning product should go to your window cleaning page, where the URL and the main heading also say window cleaning. Google sees the same service named in all three places.
Should I put a price on my Google Business Profile products?
The recommendation is to leave it off. A listed price boxes you in, and people make assumptions as soon as they see it. Leaving it blank keeps them curious enough to reach out, though you can add a price if that suits how you sell.
Do I need a separate page on my website for each service?
Yes. Whitespark's 2023 local SEO study listed a dedicated page for each service as the 14th ranking factor. Google reads your site to learn what you do and where, so a page per service gives it more to rank you for.
What does a customer see when they click a product on a Google Business Profile?
They see the service name and your description without going to your website. From there they can call you, or click through to the page for that service.
