How Scoop N Go Got 200 Poop Scooping Customers in Under a Year With Facebook Ads

How did Kevin Davis go from fired to scooping poop in a week?

Kevin Davis started Scoop N Go because he lost a job. He had spent about 10 years in real estate and did well, then went to work for a builder and was fired. “I’m not a very good employee,” he said. He is an entrepreneur, and he tends to say so when he thinks a business is doing something wrong.

While looking for another job he found a YouTube video that laid out the pooper scooper business model. Within about a week he was scooping yards. He got his business license in August 2024.

Before real estate he had run a mobile tool franchise for about 10 years. It did well, but if he was not there, nothing happened. “You don’t own a business, you own a job.” What he liked about pet waste removal was that he could see himself running the marketing while other people did the routes.

How did Scoop N Go get its first customers?

With Facebook ads and a free first cleanup. Kevin had started real estate in 2013, around the time Facebook advertising took off, and had become good at it. He set up his ads and had his first customer in about a week.

The offer has not changed. The first cleanup is free, the customer commits to one month, and Kevin gets a card on file and prorates the first month. People with a messy yard are embarrassed about it, he said, and a free cleanup takes that barrier away. A couple of people out of a couple hundred have bailed. He is fine with that trade.

What does his Facebook ad setup look like?

One ad set with five to seven ads, aimed at one county. Kevin used to run a three-to-five-minute video and retarget the people who watched a quarter of it. He dropped that. Now he:

• runs a single ad set with a mix of video and image ads
• targets Clark County, Washington and excludes the neighboring counties so Facebook does not drift outside his area
• lets Facebook decide which ad to show to whom
• scales the budget way back in summer and turns it up in the fall

He prefers video because it carries more information and people feel like they know him. Early on he scripted bullet points and spliced clips together. Now he stops at a park and records in about a minute. The script is simple: stand in front of a branded vehicle, call out “Clark County dog owners,” say “my name’s Kevin, I own Scoop N Go, this is what we do,” and offer the first cleanup free.

How does he turn a Facebook lead into a paying customer?

By contacting every lead on every channel until they answer. His ads use a lead form that also sends him a Messenger message, so each lead gives him a phone number, an email and a Messenger thread.

1. Call right away. Some people want to hear a voice first.
2. Send a text.
3. Paste the same message into an email.
4. Paste it again into Messenger.
5. Follow up every couple of days, at least six to eight times, with different messages.

Wherever the lead replies is where the conversation stays. “Whatever platform they’re comfortable with is the one I’ll adopt to.”

How fast did Scoop N Go grow?

From a handful of customers to 200 in about eight months. Kevin ended his first month with 8 to 10 customers on a small ad budget and added about 20 in September. In October it took off. “I was getting almost a new customer a day all the way through April,” he said. He ended April with 200 customers and hired a second person.

Then May came, and it was “like somebody turned the faucet off.” The team worked part-time hours through the summer. His goal for the coming season is 500 customers or more.

He has tried mailers, yard signs and bandit signs. Facebook still gives him the best return because the other methods cost money and time and go out blind.

The brand does some of the selling too. Every vehicle is wrapped, his scoop techs are background checked and wear uniforms, and customers see the same truck out front each visit. He got three new customers in one month from the wraps alone.

What would he tell an owner who is nervous about Facebook ads?

Learn it from YouTube and start small. Kevin recommends finding a good instructional video (he likes Ben Heath’s), focusing on lead form ads with the Messenger option, and keeping the budget low until the leads are consistently profitable. Then raise it.