How Salute The Scoop Became a Six-Figure Poop Scooping Business in 10 Months

Who is Tim and why did he start Salute The Scoop?

Tim is the owner of Salute The Scoop, a pet waste removal company in Tomball, Texas that he runs with his wife. He joined the Army as a teenager, served five years, and then spent years in retail: Best Buy, Sprint, Fry’s Electronics, and finally a blinds company where he worked on commission.

The blinds job was good for two or three years. Then he burned out. He was working from home, his sales fell, and clocking in “felt like physical pain.”

The idea came from a truck. He saw a Scoop Soldiers vehicle, could not believe people paid for dog poop pickup, and looked up the price. He could not afford the service himself, which told him there was money in it.

He started scooping on his two days off, Wednesday and Saturday. Two months later, with 10 to 15 customers and no savings, he quit. “I went all in,” he said. “It was scary.”

What stalled the business at 30 customers?

Marketing. Tim reached 30 customers fairly quickly through friends, family, Facebook groups and free work at local events, then sat there for about two months.

He admits he wasted money on Facebook ads because he did not know what he was doing. He was also working out of a Jeep with no air conditioning in Texas and hauling the waste away in the back of it.

Reviews were their own problem. He was offering a free scoop in exchange for a Google review, and the customers who paid full price were not leaving any. “I can’t keep doing free scoops,” he said.

How did Salute The Scoop get past 100 customers?

Three things, used together: Facebook ads that he finally understood, yard signs and door hangers.

• Facebook ads with real photos. AI images were quick and they did work, but he saw a huge jump once he used good photos of real people and a real vehicle. His wife helped. He learned campaign basics from pressure washing channels because that trade has been advertising longer against more competition.
• Tested yard signs. Each design carried a QR code to its own landing page. Once he knew which design worked, he bought 300 and put them out.
• Door hangers. He puts them out as he scoops and after each job.

The other change was people. Signing up for Jobber led him to Review Harvest, then to YouTube creators in the industry and to the Poop Scoop Millionaire community. When he posted that he had blown money on ads and needed help, people answered. “At the time I didn’t know what an awareness campaign was,” he said.

After the plateau the count climbed quickly to more than 100.

How did it reach the top three on Google Maps?

Reviews first, then a name change. Tim said the business was not in the top results before, about eighth at best by his memory. By the time of the interview he had almost 70 reviews, well ahead of Scoop Soldiers and nearly even with another established local company. The longest-running one, in business about seven years, had roughly 260 to 300.

On a coaching call, Clay suggested adding the main keyword to the business name on Google. Tim said the listing jumped to number two or three across his whole service area.

He now gets calls from people who think they have reached the bigger competitor.

What is next for Salute The Scoop?

Tim wants to at least double in the next year and make his first hire. He sees plenty of room because most people still do not know the service exists. Strangers at the gas pump ask if he really scoops poop.

The longer plan is personal. After the Army he fell in with old friends, was homeless for about a year, and credits his wife with getting him back on his feet. He wants to hire veterans, pay them around $20 an hour to work outside with dogs, and help some of them start service businesses of their own.

What would Tim tell someone stuck in a job or a plateau?

If the job is dragging down your mental health and you have a gut feeling to go, go. “If you want it to happen, you’ll make it happen,” he said. It is tiring, but he found the motivation came back the moment he left.

For a plateau, his answer is humility. You cannot be your own expert in Facebook ads, Google ads, SEO and websites all at once. Find a community and lean on it. “People love helping.”