How Doo Doo Patrol Reached 179 Recurring Clients in 9 Months With Facebook Ads and Follow-Up

Why did a car dealership general manager start a poop scooping company?

Bryan started Doo Doo Patrol because the company scooping his own yard kept letting him down. After 27 years in the car business he was a dealership general manager, busy all the time, and paying for pet waste removal. His provider missed visits and did not communicate. While looking for a replacement he found a YouTube video about the industry, went down the rabbit hole, and decided he could do it better.

The timing fit. He was frustrated at work, trying to get resources he felt he needed to hit his goals and being, as he put it, handcuffed. He and his wife had a nest egg set aside. “It’s time to bet on myself,” he said.

He did not leave anyone high and dry. He had 62 employees, so he took about 30 days to hand things over, and he used those nights to set up the Facebook and Instagram pages, the website, a CRM and the brand. The logo began as a photo of his daughter’s dog, Lulu, uploaded to ChatGPT and then refined by a designer on Fiverr. His last day at the dealership and the official launch were the same day: February 10.

How did Doo Doo Patrol get to 179 recurring clients so fast?

Paid Facebook ads, free Facebook groups, and consistency in both. Bryan started with a $3,000 budget and put all of it into Facebook lead form ads, because the website was not yet good enough to send traffic to.

At the same time, his wife posted in 20 to 30 local Facebook groups every day and he posted in another 10 to 20. They kept a spreadsheet of the groups and each one’s rules.

Growth held steady at about 20 to 25 new customers a month, with February through April a little busier than summer. About nine months in, the company had 179 recurring clients and two employees driving two more trucks. Bryan said churn was a little higher than he would like and that a fair number of jobs were one-time cleanups.

How does Doo Doo Patrol turn Facebook leads into customers?

With follow-up that runs without him. In the beginning it was paper notes and lost leads. Now it runs in GoHighLevel, which he taught himself from YouTube:

• A submitted lead form creates an opportunity in a pipeline.
• That triggers a sequence of emails and text messages.
• An AI chatbot continues the conversation while he is in the field.

He spent hours on the chatbot, feeding it prompts, goals and knowledge base documents drawn from a ChatGPT setup that already knew his business and his tone. Two weeks in, he said it had probably closed three customers. He would finish a yard, check his phone, and find the onboarding link sent and a new-customer email from Sweep&Go. “It’s doing so much better than I ever have,” he said.

What keeps pet waste removal customers from leaving?

Communication, consistency and reliability, the three things he did not get as a customer. Bryan admitted every company says this. The difference is doing it: in about nine months Doo Doo Patrol has never missed a yard. On the day of the interview an employee had called out, and he was running the route himself. “Sometimes you got to operate, baby.”

The specifics:

• A text when the technician is on the way.
• A silly selfie at the closed gate when the job is done. Customers love them, he said.
• A check-in text from Bryan every six to eight weeks, sent as a GoHighLevel drip campaign.
• Scooping in a monsoon storm if that is what the day brings.

He also sells deodorizing and sanitizing with Wysiwash, which he branded the Doo Doo Destroyer process. In the Arizona sun, odor on artificial turf and rock is a real problem, and the service was added once the scooping routes were built.

How does he keep the brand in front of people?

By collecting content all day and posting it on a schedule. At first Bryan shot photos and video in the field, then spent hours at night editing in Canva and scheduling a couple of weeks of posts in GoHighLevel’s social planner. Now his employees send photos and videos of themselves with customers’ dogs through a Skool community he set up for the team.

The logo is on the uniforms, the truck wraps and a watermark on every image. He posts on the business Facebook page at least twice a day, with keywords in the text and a link back to the website.

What is next, and what would Bryan tell a new owner?

The goal is 400 customers by this time next year. The plan is to at least maintain ad spend, raise it for the spring rush, and rely on the follow-up system to handle the extra leads.

His advice for owners in the grind: stay positive, stay consistent, and do not let one upset customer spill into the next conversation. And start with the end in mind, even if that means paying for tools early. GoHighLevel costs him about a hundred dollars a month, and he said it “has saved my sanity.”