Dryer Vent CleaningOwner storyReview Harvest Client

How Dryer Vent Doctors Went From a $10K First Month to a $70,000 Commercial Contract

Daniel Plourde, Owner and founder ·Dryer Vent Doctors · Port St. Lucie, FL

Built Local Podcast with Clay Lawrence · · 30 min episode

The short version

Daniel started Dryer Vent Doctors (he calls it Vent Doctors) in Port St. Lucie, Florida with a marketing degree and no tool experience. A Facebook ad with a family photo and a first-40-customers offer brought in over $10,000 in his first month, upsells lifted his average stop to about $500 against an industry average of $197, and networking led to a 564-unit contract worth $70,000. He also passed 200 Google reviews in about 15 months.

What other owners can take from Dryer Vent Doctors

  1. 1

    Run Facebook ads in the mobile feed with a local photo that stands out. Daniel's best ad was a picture of him, his wife and their baby with a locally owned message.

  2. 2

    Test several offers at $5 or $10 a day and put the budget behind the one that converts.

  3. 3

    Raise the ticket by offering more, not charging more: check hoses, washer lines, vent covers and roof jacks on every visit and explain what you find.

  4. 4

    Customers who pay for the full job come back every year to maintain it. The ones who only want the cheapest cleaning call again in five years.

  5. 5

    Build residential cash flow first. It pays the day the job is done, which lets you wait out net 30 terms on commercial work.

  6. 6

    Commercial contracts come from relationships. Join a networking group, get introduced to property managers, and let one good job lead to the next.

  7. 7

    Start small and keep overhead low. Skip the fanciest truck until the business can pay for it.

Who is Daniel and what is Dryer Vent Doctors?

Daniel is the owner and founder of Dryer Vent Doctors, which he calls Vent Doctors, a dryer vent cleaning company in Port St. Lucie, Florida. It had been open about two years when he recorded this. The company cleans dryer vents, cleans the dryer itself, replaces hookups and repairs vent piping.

He grew up in South Florida watching his grandfather run an HVAC company, then earned a marketing degree and an MBA. Instead of taking a corporate job, he started a business. He had worked for a company whose brands included dryer vent cleaning, and he saw that most operators in the industry were a single truck and a single technician. Port St. Lucie had over 300,000 people and only two other companies doing the work.

He had, in his words, zero tool experience. “I was the least tool person in my family.”

What went wrong in the first month?

He flooded a customer’s laundry room. Cutting into drywall for the first time, he used a Sawzall instead of an oscillating tool and went straight through a plumbing pipe. Within about two minutes the room was flooded.

The customer turned out to be a former plumber, who shut off the water and told him mistakes happen. Daniel called a plumber friend who fixed the pipe the same day, sucked out the water with a shop vac, and charged nothing. The customer tipped him $50 anyway. “I never made that mistake twice.”

How did Facebook ads bring in $10,000 in the first month?

Daniel had spent 11 months being coached by a mentor who runs a Facebook ad agency for home services, so he launched knowing what to run. The setup he described:

  • Placement: the mobile feed only, because that is what his mentor’s testing showed converts best.
  • Image: a local photo that stands out. His was himself and his wife holding their baby, with “locally owned and operated.”
  • Offer: a discount for the first 40 customers.
  • Testing: several offers at $5 or $10 a day, then the budget goes to whichever converts best.

The first month broke $10,000. He said the average company in his industry does not reach that in its first six to eight months.

He also runs Google Ads, but he likes that Facebook reaches people who are not collecting quotes from other companies. “You have to create an ad and an offer so good that they feel stupid if they don’t jump now.”

How does a $197 service become a $500 ticket?

By checking for real problems while he is in the home and explaining them. Daniel said his average stop is about $500, against an industry average of $197, and that his prices are not higher. He offers more:

  • Transition hose. He said 90% of the hoses he sees are foil, which the back of the dryer says not to use. He replaces them with a crush-resistant, non-flammable hose.
  • Washer hoses. He said 70% of the homes he enters have rubber ones, which can leak and burst. He upgrades them to metal.
  • Duct sanitization for odors and bacteria buildup in humid Florida.
  • Vent covers and roof jacks. Metal covers keep animals out. He has pulled bunnies, raccoons, snakes and iguanas out of machines.

The customers who buy the full job are the ones who come back. “The customers who spend the most money with us stay with us the longest because they want to maintain that investment.” He said he was walking into 50 jobs that month that he had first done the year before.

How did he win a $70,000 multi-unit contract?

Through relationships, not ads. After a year and a half of residential work, Daniel joined a local BNI group. Handymen and plumbers introduced him to property managers, and that networking led to the largest multi-unit contract in his area: 564 units, worth $70,000 in total.

Commercial work runs differently. Associations usually want the vents cleaned from the exterior with compressed air, quickly, and they pay net 30. One compressed air system handles about 70 units, and he said his team can finish a 200-unit association in three days. Single-truck competitors cannot wait a month to be paid or carry the insurance. Daniel can, because residential jobs pay the day they are done.

His goals for 2026 were four to six contracts of that size, 800 units on the multi-unit side, and a third truck.

What would he tell another owner?

“Start small, think big.” Do not buy the fanciest truck and equipment on day one. Keep overhead low, use the advantages of being small (lower prices, faster response), and stick it out.

He credits reviews for much of the rest: more than 200 Google reviews in about 15 months, which he says helped put the company first in its area on Google Maps.

In Daniel's words

“You have to create an ad and an offer so good that they feel stupid if they don't jump now.”
Daniel Plourde, Dryer Vent Doctors▶ 12:45
“The more value you could be to your customer, the more money you're going to make.”
Daniel Plourde, Dryer Vent Doctors▶ 14:30
“The customers who spend the most money with us stay with us the longest because they want to maintain that investment.”
Daniel Plourde, Dryer Vent Doctors▶ 17:46
“Start small, keep your overhead low, but think about where you want to end up.”
Daniel Plourde, Dryer Vent Doctors▶ 28:40

Review Harvest Client

What Dryer Vent Doctors says about Review Harvest

Daniel says he has used Review Harvest since day one of the business and passed 200 Google reviews in about 15 months. He says the company is ranked number one for dryer vent cleaning in its area on the maps, and that within four or five months he was outranking a competitor who had bought a dryer vent business three months before he started. He calls it probably the highest ROI marketing he has.

“Review Harvest is your secret weapon. If you're doing good service and you're creating that value, then you can marry that with a company that, literally, all they're doing is tripling the opportunity that you're going to get reviews.”
Daniel Plourde, Dryer Vent Doctors · hear it at 25:56

Daniel Plourde on working with Review Harvest: “How This Dryer Vent Cleaning Business Added 200+ Google Reviews in 15 Months”

Questions this episode answers

How do you get customers for a new dryer vent cleaning business?

Daniel of Dryer Vent Doctors in Port St. Lucie, Florida started with Facebook ads. He ran them in the mobile feed only, used a photo of himself, his wife and their baby with a locally owned and operated message, and offered a discount to the first 40 customers. He says the business broke $10,000 in its first month. He also runs Google Ads.

How much can a dryer vent cleaning company make per job?

Daniel says the average stop at Dryer Vent Doctors is about $500, compared with an industry average he puts at $197. He says the difference is not higher prices but more services: replacing foil transition hoses, upgrading rubber washer hoses to metal, duct sanitization, and new vent covers and roof jacks.

How do you win commercial or multi-unit dryer vent cleaning contracts?

Dryer Vent Doctors won a 564-unit contract worth $70,000 through networking rather than ads. Daniel joined a local BNI group, where handymen and plumbers introduced him to property managers. He recommends building residential work first, as he did for a year and a half, because associations usually pay net 30 and a small company needs cash flow to wait.

How is multi-unit dryer vent cleaning different from residential?

Daniel of Dryer Vent Doctors says associations usually want the vents cleaned from the exterior with compressed air instead of a full service inside each unit, and they want it done fast. One compressed air system can clean about 70 units, and he says his team can finish a 200-unit association in three days. Residents can then book individual in-unit cleanings.

How did Dryer Vent Doctors get more than 200 Google reviews?

Daniel says Dryer Vent Doctors has used Review Harvest since it opened and passed 200 Google reviews in about 15 months. He says the company ranks first for dryer vent cleaning in its area on Google Maps, ahead of a competitor who bought an existing business three months before he started.

Need dryer vent cleaning in Port St. Lucie? Visit Dryer Vent Doctors at yourventdoctors.com.

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