How to Create a Google Review Link for Your Business
By Clay Lawrence, Review Harvest · · 2 min video
The short version
Google gives every business a review link that takes a customer straight to the page where they leave a review. Sign in with the email that manages your Google Business Profile, search for your business name or "my business", and on the Your business on Google dashboard open Ask for reviews. Copy the link to send to customers, and save the QR code for a stand or a card.
Do this, in order
- 1
Sign in with the email that manages your profile
Make sure you are logged in to Google with an email that manages your Google Business Profile.
- 2
Search Google for your business name
Type in the name of your business, or type "my business". The Your business on Google dashboard should open in the results.
- 3
Open Ask for reviews
On that dashboard, find the option labeled Ask for reviews. Your Google review link is there.
- 4
Copy the link
Copy the link so you can send it to customers.
- 5
Test it in a browser
Paste the link into a browser. It should immediately pull up the page to leave your business a review: pick a star rating, type a short blurb and post.
- 6
Save the QR code
Save the QR code shown with the link. Put it on a stand, or on a card your employees carry so they can ask for reviews while they are out on jobs.
- 7
Send the link to your customers
Give customers the direct link instead of asking them to find your profile on their own.
What is a Google review link?
It is a link from Google that takes a customer directly to the page where they leave your business a review. You send it to customers so they do not have to find your profile themselves.
Where to find your Google review link
You get it from the dashboard Google shows you when you search for your own business.
- Sign in to Google with an email that manages your Google Business Profile.
- Type the name of your business into Google, or type “my business”.
- The Your business on Google dashboard should open. Find Ask for reviews.
- Copy the link.
The same screen has a QR code. Save it and put it on a stand, or on a card your employees carry, so they can collect reviews while they are out working.
How to check that the link works
Paste the link into a browser. It should immediately open the page to leave your business a Google review. From there a customer clicks a star rating, types a short blurb and posts the review.
Why you should send the link instead of just asking
Most consumers, believe it or not, do not know how to leave a Google review.
Picture a customer trying without the link. They search for plumbers in their area, scroll until they recognize the company they used, open the listing and then look around for where to leave a review. The button is there, but it is not intuitive.
A direct link skips all of that, so give it to every customer you ask.
How to stop sending the link by hand
Once you have the link, you can automate asking. Review Harvest is a tool for local businesses that requests reviews from all of your customers, responds to reviews and repurposes them, so you do not have to think about it. It exists because negative customers are 10 times more likely to leave a review than positive ones. The aim is for the 99% of your customers who are happy to leave reviews too, so you rank higher on Google and get more customers.
Common questions
How do I get a Google review link for my business?
Sign in to Google with the email that manages your Google Business Profile and search for your business name or "my business". On the Your business on Google dashboard, open Ask for reviews and copy the link shown there.
What happens when a customer opens the Google review link?
It immediately opens the page to leave your business a review. The customer picks a star rating, types a short blurb and posts it. They do not have to search for your business or find the review button.
Is there a QR code for Google reviews?
Yes. The Ask for reviews screen shows a QR code along with the link. Save it and put it on a stand, or on a card your employees can hand out when they are out on jobs.
Why do customers not leave a review when I ask?
Often because they do not know how. Most consumers do not know how to leave a Google review. Without a link they have to search for your kind of business in their area, pick out your listing and then find where to leave a review, which is not intuitive. A direct link removes those steps.
